Which article of the Code of Ethics requires that a NAR member include the word REALTOR® in advertisements?

Which article of the Code of Ethics requires that a NAR member include the word REALTOR® in advertisements?

• A. Article 12
• B. Article 9
• C. Article 15
• D. Article 18

Answer: (A)

Advertising that identifies you as a REALTOR® helps the public know they’re dealing with a member who has agreed to the NAR Code of Ethics. Article 12 requires that real estate advertising and public communications clearly use the designation REALTOR®. This guarantees transparency, ties the ad to the member’s ethical commitments, and prevents non-members from implying REALTOR® status. The other articles address different ethical duties and topics, but this one specifically governs how the REALTOR® designation must appear in ads.

Advertising that identifies you as a REALTOR® helps the public know they’re dealing with a member who has agreed to the NAR Code of Ethics. Article 12 requires that real estate advertising and public communications clearly use the designation REALTOR®. This guarantees transparency, ties the ad to the member’s ethical commitments, and prevents non-members from implying REALTOR® status. The other articles address different ethical duties and topics, but this one specifically governs how the REALTOR® designation must appear in ads.